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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr Sarah West

Dr Sarah West

Supervisor

Player Research, Accessibility, Design & Development

Dr Shanxin Yuan

Dr Shanxin Yuan

Supervisor

Creative Computing, Immersive Technology, Applied Games, Game AI, Player Research

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

Player Research, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

Game Data, Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

Design & Development, Player Research

iGGi >>> Publications <<< relevant to this Theme:

Cross-cultural patterns in mobile playtime: an analysis of 118 billion hours of human data

D Zendle, C Flick, D Halgarth, N Ballou, S Demediuk, A Drachen

Scientific reports 13 (1), 386, 2023

Beyond the Meta: Leveraging Game Design Parameters for Patch-Agnostic Esport Analitics

A Pedrassoli Chitayat, F Block, J Walker, A Drachen

AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment, 2023

Why Choose You?-Exploring Attitudes Towards Starter Pokémon

T Best, YJ Hsu

IFIP Conference on Human-Computer Interaction, p.595-601, 2023

Lon-ea at SemEval-2023 Task 11: A Comparison of Activation Functions for Soft and Hard Label Prediction

P Hosseini, M Hosseini, SS Al-Azzawi, M Liwicki, I Castro, M Purver

ACL International Workshop on Semantic Evaluation (SemEval) 2023, 1329-1334, 2023

Trash to Treasure: Using text-to-image models to inform the design of physical artefacts

A Smith, H Schroeder, Z Epstein, M Cook, S Colton, A Lippman

The AAAI-23 Workshop on Creative AI Across Modalities

Radical Alternate Futurescoping: Solarpunk versus Grimdark

P Sandbhor, S Masters

Proceedings of the 26th International Academic Mindtrek Conference, 298-301, 2023

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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