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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Doruk Balcı

Doruk Balcı

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Toby Best

Toby Best

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Player Research

Dr Ivan Bravi

Dr Ivan Bravi

iGGi Alum

Game AI, Player Research

Steph Carter

Steph Carter

iGGi PG Researcher

Available for placement

Applied Games, Design & Development, Player Research, Accessibility, Game Data

Dr Nick Ballou

Dr Nick Ballou

iGGi Alum

Player Research, Game Data

Dr Valerio Bonometti

Dr Valerio Bonometti

iGGi Alum

Player Research

Prof. Nick Bryan-Kinns

Prof. Nick Bryan-Kinns

Supervisor

Applied Games, Creative Computing, Game Audio, Player Research

Dr Ignacio Castro

Dr Ignacio Castro

Supervisor

Game AI, Applied Games, Player Research, Game Data

Prof. Richard Bartle

Prof. Richard Bartle

Supervisor

Design & Development, Game AI, Player Research

Dr Anna Bramwell-Dicks

Dr Anna Bramwell-Dicks

Supervisor

Game Audio, Player Research, Design & Development, Applied Games, Accessibility

Prof. Paul Cairns

Prof. Paul Cairns

Supervisor

Applied Games, Player Research, Accessibility, Game Data

Dr Guifen Chen

Dr Guifen Chen

Supervisor

Creative Computing, Design & Development, Immersive Technology, Player Research

iGGi >>> Publications <<< relevant to this Theme:

Building collaborative digital behavioural science: A cross-sector agenda from video games research

S Norwood, N Ballou, T Földes, T Hakman, K Mansfield, M Vuorre, ...

Open Science Framework, 2026

All BANG, little buck: Need-related experiences are weakly linked with behavior in the video game domain

N Ballou, TA Földes, M Vuorre, T Hakman, K Magnusson, AK Przybylski

Open Science Framework, 2026

From Breakups to Lethargy: Player Accounts of Third Variables Affecting Video Game Playtime and Wellbeing

N Ballou, T Földes, T Hakman, AK Przybylski

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

POD/Post-anthropocentric design: World Oceans Day 2022

D Barrios-O'Neill, C Jarvis, N Binyamini Ben Meir, C Ramirez-Figueroa

Tired and Wired: Sleep Deprivation Prevents Affective Renormalisation During Exposure to Ambiguous Threat

E Sullivan, C McCall, M Croissant, LM Henderson, G Schofield, S Cairney

Sleep Medicine 138, 107678, 2026

Player Discretion is Advised: Designing for Rule-Changing Play

D BALCI, J Iacovides, B Kirman

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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