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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Doruk Balcı

Doruk Balcı

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Prof. David Beer

Prof. David Beer

Supervisor

Player Research, Applied Games, Creative Computing, Game Data, Game AI

Dr Anna Bramwell-Dicks

Dr Anna Bramwell-Dicks

Supervisor

Game Audio, Player Research, Design & Development, Applied Games, Accessibility

Prof. Paul Cairns

Prof. Paul Cairns

Supervisor

Applied Games, Player Research, Accessibility, Game Data

Dr Nick Ballou

Dr Nick Ballou

iGGi Alum

Player Research, Game Data

Toby Best

Toby Best

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Player Research

Dr Ivan Bravi

Dr Ivan Bravi

iGGi Alum

Game AI, Player Research

Steph Carter

Steph Carter

iGGi PG Researcher

Available for placement

Applied Games, Design & Development, Player Research, Accessibility, Game Data

Prof. Richard Bartle

Prof. Richard Bartle

Supervisor

Design & Development, Game AI, Player Research

Dr Valerio Bonometti

Dr Valerio Bonometti

iGGi Alum

Player Research

Prof. Nick Bryan-Kinns

Prof. Nick Bryan-Kinns

Supervisor

Applied Games, Creative Computing, Game Audio, Player Research

Dr Ignacio Castro

Dr Ignacio Castro

Supervisor

Game AI, Applied Games, Player Research, Game Data

iGGi >>> Publications <<< relevant to this Theme:

Cost-Effective Attention Mechanisms for Low Resource Settings: Necessity & Sufficiency of Linear Transformations

P Hosseini, M Hosseini, I Castro, M Purver

arXiv preprint arXiv:2403.01643, 2025

Claims for no evidence also need evidence

VM Karhulahti, N Huntington-Klein, N Ballou

OSF, 2025

From social media to artificial intelligence: improving research on digital harms in youth

KL Mansfield, S Ghai, T Hakman, N Ballou, M Vuorre, AK Przybylski

The Lancet Child & Adolescent Health, Volume 9, Issue 3p194-204, 2025

Scaling Analysis of Creative Activity Traces via Fuzzy Linkography

A Smith, BR Anderson, JT Otto, I Karth, Y Sun, JJY Chung, M Roemmele, ..

Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, L Helsby, D Zendle

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Article No.: 1036, Pages 1 - 16

UKRN Local Network Lead Guidebook

UKR Network, SJ Westwood, DL Hird, N Ballou, M Belyk, C Bokhove, ...

OSF Preprints, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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