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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Doruk Balcı

Doruk Balcı

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Toby Best

Toby Best

iGGi PG Researcher

Available for post-PhD position

Game AI, Design & Development, Player Research

Dr Ivan Bravi

Dr Ivan Bravi

iGGi Alum

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Game AI, Player Research

Steph Carter

Steph Carter

iGGi PG Researcher

Available for post-PhD position

Applied Games, Design & Development, Player Research, Accessibility, Game Data

Dr Nick Ballou

Dr Nick Ballou

iGGi Alum

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Player Research, Game Data

Dr Valerio Bonometti

Dr Valerio Bonometti

iGGi Alum

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Player Research

Prof. Nick Bryan-Kinns

Prof. Nick Bryan-Kinns

Supervisor

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Applied Games, Creative Computing, Game Audio, Player Research

Dr Ignacio Castro

Dr Ignacio Castro

Supervisor

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Game AI, Applied Games, Player Research, Game Data

Prof. Richard Bartle

Prof. Richard Bartle

Supervisor

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Design & Development, Game AI, Player Research

Dr Anna Bramwell-Dicks

Dr Anna Bramwell-Dicks

Supervisor

​

Game Audio, Player Research, Design & Development, Applied Games, Accessibility

Prof. Paul Cairns

Prof. Paul Cairns

Supervisor

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Applied Games, Player Research, Accessibility, Game Data

Dr Guifen Chen

Dr Guifen Chen

Supervisor

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Creative Computing, Design & Development, Immersive Technology, Player Research

iGGi >>> Publications <<< relevant to this Theme:

Building collaborative digital behavioural science: A cross-sector agenda from video games research

S Norwood, N Ballou, T Földes, T Hakman, K Mansfield, M Vuorre, ...

Open Science Framework, 2026

Evaluating Impact as a Distributed Ecosystem: Insights from a Coral-Themed Museum Late

N Binyamini Ben Meir, L Selby, D Barrios-O’Neill, C Jarvis, D Rungta

Design Research Society Biennial Conference Series

Interpretive Cultures: Resonance, randomness, and negotiated meaning for AI-assisted tarot divination

MK Prock, Z Epstein, H Schroeder, A Smith, C Lee, V Goblot, ...

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems …, 2026

All BANG, little buck: Need-related experiences are weakly linked with behavior in the video game domain

N Ballou, TA Földes, M Vuorre, T Hakman, K Magnusson, AK Przybylski

Open Science Framework, 2026

Mediated ecology in Fukushima: decentralized storytelling and collaborative telepresent experience beyond the post-disaster landscape

H Hong, N Binyamini Ben-Meir, M Oka, HH Kobayashi

Frontiers in Human Dynamics 8, 1800722, 2026

From Breakups to Lethargy: Player Accounts of Third Variables Affecting Video Game Playtime and Wellbeing

N Ballou, T Földes, T Hakman, AK Przybylski

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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