Alan Pedrassoli Chitayat

University of York

Alan is a researcher that focuses on audience experience within esport broadcast. His Machine Learning background allows him to extract complex patterns from game and game related data in order to derive meaningful insights that can be utilised in broadcast.

Having worked in the esport industry, both as a software engineer as well as researcher, Alan has experience with both technical and research problems. His research aims to explore the factors that improve the audience experience within esports. This is catered to esport broadcast of all levels, from highly produced professional tournaments to regular streams by content creators and it could be in the form of:

• Measuring and representing different forms of audience engagement.

• Exploring the different ways to visualise and utilise Machine Learning to enhance and integrate existing broadcast pipelines.

• Investigating how community-led narratives can be generated through data.