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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr Jo Iacovides

Dr Jo Iacovides

Supervisor

Applied Games, Design & Development, Player Research

Dr Ben Kirman

Dr Ben Kirman

Supervisor

Player Research, Creative Computing, Design & Development, Applied Games, Esports

Dr Shringi Kumari

Dr Shringi Kumari

iGGi Alum

Player Research

Nicole Levermore

Nicole Levermore

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Accessibility, Player Research

Tamsin Isaac

Tamsin Isaac

iGGi PG Researcher

Applied Games, Design & Development, Player Research

Dr Athanasios Vasileios Kokkinakis

Dr Athanasios Vasileios Kokkinakis

iGGi Alum

Game AI, Player Research, Esports

Dr Laura Helsby

Dr Laura Helsby

iGGi Alum

Player Research, Applied Games

Océane Lissillour

Océane Lissillour

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Dr Yul HR Kang

Dr Yul HR Kang

Supervisor

Game AI, Player Research, Creative Computing, Immersive Technology

Dr Jozef Kulik

Dr Jozef Kulik

iGGi Alum

Accessibility, Player Research

Nicole Levermore

Nicole Levermore

Alumni Liaison

Design & Development, Immersive Technology, Accessibility, Player Research

Dr Chris Madge

Dr Chris Madge

iGGi Alum

Player Research

iGGi >>> Publications <<< relevant to this Theme:

Perceived value of video games, but not hours played, predicts mental well-being in casual adult Nintendo players

N Ballou, M Vuorre, T Hakman, K Magnusson, AK Przybylski

Royal Society open science 12 (3), 241174, 2025

Exploring player experience factors for designing persuasive recruitment games

J Cutting, RM Klassen, M Saiger, S Thompson-Lee, RJS Snell

Proceedings of the ACM on Human-Computer Interaction 9 (6), 637-667, 2025

Ill Health and Grief Fuel Gaming, while Lethargy Slows It: Playtime-Wellbeing Confounds from the Player Perspective

N Ballou, T Földesa, T Hakmana, AK Przybylskia

Open Science Framework, 2025

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, L Helsby, D Zendle

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Article No.: 1036, Pages 1 - 16

Commentary: Prediction of problem gambling by demographics, gaming behavior and psychological correlates among gacha gamers: A cross-sectional online survey in Chinese young adults

LY Xiao, N Ballou, C Eben

Frontiers in Psychiatry 16, 1576323, 2025

UKRN Local Network Lead Guidebook

UKR Network, SJ Westwood, DL Hird, N Ballou, M Belyk, C Bokhove, ...

OSF Preprints, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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