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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Andrei Iacob

Andrei Iacob

iGGi Alum

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Player Research

Dr Yul HR Kang

Dr Yul HR Kang

Supervisor

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Game AI, Player Research, Creative Computing, Immersive Technology

Dr Jozef Kulik

Dr Jozef Kulik

iGGi Alum

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Accessibility, Player Research

Nicole Levermore

Nicole Levermore

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Accessibility, Player Research

Dr Jo Iacovides

Dr Jo Iacovides

Supervisor

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Applied Games, Design & Development, Player Research

Dr Ben Kirman

Dr Ben Kirman

Supervisor

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Player Research, Creative Computing, Design & Development, Applied Games, Esports

Dr Shringi Kumari

Dr Shringi Kumari

iGGi Alum

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Player Research

Océane Lissillour

Océane Lissillour

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Tamsin Isaac

Tamsin Isaac

iGGi PG Researcher

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Applied Games, Design & Development, Player Research

Dr Athanasios Vasileios Kokkinakis

Dr Athanasios Vasileios Kokkinakis

iGGi Alum

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Game AI, Player Research, Esports

Nicole Levermore

Nicole Levermore

Alumni Liaison

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Design & Development, Immersive Technology, Accessibility, Player Research

Dr Chris Madge

Dr Chris Madge

iGGi Alum

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Player Research

iGGi >>> Publications <<< relevant to this Theme:

Claims for no evidence also need evidence

VM Karhulahti, N Huntington-Klein, N Ballou

OSF, 2025

AI vs. the Algorithm: Measuring success on Twitch

AP Chitayat

2025 IEEE Conference on Games (CoG), 1-8, 2025

From social media to artificial intelligence: improving research on digital harms in youth

KL Mansfield, S Ghai, T Hakman, N Ballou, M Vuorre, AK Przybylski

The Lancet Child & Adolescent Health, Volume 9, Issue 3p194-204, 2025

From code to play: Benchmarking program search for games using large language models

M Eberhardinger, J Goodman, A Dockhorn, D Perez-Liebana, RD Gaina, ...

IEEE Transactions on Games, 2025

The Psychological Impact of the Configuration of Self-Representation in Immersive Virtual Reality

T Collingwoode-Williams

Goldsmiths, University of London, 2025

The PAD Framework: Postdigital Design Education for Post-Anthropocentric Futures

D Barrios-O'Neill, M Pauzner, O Kutok, NB Ben-Meir, C Jarvis, L Dudek, ...

Postdigital (Re) Imaginations: Critiques, Methods, and Interventions, 229-243, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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