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Design & Development

How might we advance game-making with new design and development insights, methods, tools, and techniques? 


Project areas include:

  • Integrating the physical and the digital in games

  • Co-designing games with players who lack technical expertise

  • Designing and understanding the impact of persuasive games

iGGi >>> People <<< relevant to this Theme:

Dr Madeleine Frister

Dr Madeleine Frister

iGGi Alum

Design & Development, Player Research

Dr James Goodman

Dr James Goodman

iGGi Alum

Game AI, Design & Development

Dr Miles Hansard

Dr Miles Hansard

Supervisor

Game AI, Immersive Technology, Design & Development, Game Data

Dr Jo Iacovides

Dr Jo Iacovides

Supervisor

Applied Games, Design & Development, Player Research

Dr Daniel Gomme

Dr Daniel Gomme

iGGi Alum

Game AI, Player Research, Design & Development

Dr Jeremy Gow

Dr Jeremy Gow

Supervisor

Game AI, Creative Computing, Design & Development, Game Data

Dr Thryn Henderson

Dr Thryn Henderson

iGGi Alum

Design & Development

Tamsin Isaac

Tamsin Isaac

iGGi PG Researcher

Applied Games, Design & Development, Player Research

Dr Carlos Gonzalez Diaz

Dr Carlos Gonzalez Diaz

iGGi Alum

Immersive Technology, Game AI, Design & Development, Creative Computing

Dr Cristina Guerrero-Romero

Dr Cristina Guerrero-Romero

iGGi Alum

Design & Development, Game AI

Dr Anne Hsu

Dr Anne Hsu

Supervisor

Applied Games, Design & Development, Player Research, Esports

Dominik Jeurissen

Dominik Jeurissen

iGGi PG Researcher

Game AI, Design & Development, Game Data

iGGi >>> Publications <<< relevant to this Theme:

JSON-Bag: A generic game trajectory representation

D Nguyen, D Perez-Liebana, S Lucas

2025 IEEE Conference on Games (CoG), 1-8, 2025

Exploring player experience factors for designing persuasive recruitment games

J Cutting, RM Klassen, M Saiger, S Thompson-Lee, RJS Snell

Proceedings of the ACM on Human-Computer Interaction 9 (6), 637-667, 2025

Foundation Models as World Models: A Foundational Study in Text-Based GridWorlds

R Sasso, M Conserva, D Jeurissen, P Rauber

arXiv preprint arXiv:2509.15915, 2025

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, L Helsby, D Zendle

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Article No.: 1036, Pages 1 - 16

Archaeological Gameworld Affordances: A Grounded Theory of How Players Interpret Environmental Storytelling

F Smith Nicholls, M Cook

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Yokohama, Japan, Article no 465, p. 1 - 20

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, DI Zendle, L Helsby

Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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