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Design & Development

How might we advance game-making with new design and development insights, methods, tools, and techniques? 


Project areas include:

  • Integrating the physical and the digital in games

  • Co-designing games with players who lack technical expertise

  • Designing and understanding the impact of persuasive games

iGGi >>> People <<< relevant to this Theme:

Dien Nguyen

Dien Nguyen

iGGi PG Researcher

Available for placement

Game AI, Applied Games, Design & Development, Creative Computing

Younès Rabii

Younès Rabii

iGGi PG Researcher

Available for post-PhD position

Game AI, Creative Computing, Design & Development

Prasad Sandbhor

Prasad Sandbhor

iGGi PG Researcher

Available for post-PhD position

Applied Games, Design & Development

Dr Florence Smith Nicholls

Dr Florence Smith Nicholls

iGGi Alum

Game AI, Creative Computing, Design & Development, Game Data

Zoë O’Shea

Zoë O’Shea

iGGi PG Researcher

Design & Development, Immersive Technology, Player Research

Erin Robinson

Erin Robinson

iGGi PG Researcher

Design & Development, Immersive Technology

Philip Smith

Philip Smith

iGGi PG Researcher

Available for placement

Applied Games, Design & Development

Luiza Gossian

Luiza Gossian

iGGi PG Researcher

Available for placement

Applied Games, Design & Development

Dr Alan Pedrassoli Chitayat

Dr Alan Pedrassoli Chitayat

iGGi Alum

Available for post-PhD position

Design & Development, Game Data, Esports

Dr Michael Saiger

Dr Michael Saiger

iGGi Alum

Applied Games, Design & Development, Player Research

Dr William Smith

Dr William Smith

Supervisor

Creative Computing, Design & Development, Game AI, Player Research

Dr Ozan Vardal

Dr Ozan Vardal

iGGi Alum

Design & Development, Game Data, Esports

iGGi >>> Publications <<< relevant to this Theme:

Archaeological Gameworld Affordances: A Grounded Theory of How Players Interpret Environmental Storytelling

F Smith Nicholls, M Cook

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Yokohama, Japan, Article no 465, p. 1 - 20

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, DI Zendle, L Helsby

Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

Digital innovations in teacher Recruitment: An experimental study

RM Klassen, H Wang, J Cutting, S Thompson-Lee, RJS Snell, BH See, ...

Computers & education, 105450, 2025

Examining the influence of target-distractor similarity on difficulty in a working memory game

M Frister, F McNab, M Croissant, P Cairns

Entertainment Computing, 101060, 2025

Learning through play? What board games reveal and conceal about climate change

L Dunlop, E Joucoski, P Sandbhor

Environmental Education Research, 1-21, 2025

Exploration with Foundation Models: Capabilities, Limitations, and Hybrid Approaches

R Sasso, M Conserva, D Jeurissen, P Rauber

arXiv preprint arXiv:2509.19924, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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