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Design & Development

How might we advance game-making with new design and development insights, methods, tools, and techniques? 


Project areas include:

  • Integrating the physical and the digital in games

  • Co-designing games with players who lack technical expertise

  • Designing and understanding the impact of persuasive games

iGGi >>> People <<< relevant to this Theme:

Dr Nathan John

Dr Nathan John

iGGi Alum

Game AI, Design & Development

Joshua Kritz

Joshua Kritz

iGGi PG Researcher

Available for placement

Game AI, Applied Games, Design & Development

Nicole Levermore

Nicole Levermore

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Accessibility, Player Research

Sarah Masters

Sarah Masters

iGGi PG Researcher

Available for post-PhD position

Applied Games, Design & Development, Player Research

Cameron Johnston

Cameron Johnston

iGGi PG Researcher

Available for placement

Design & Development, Creative Computing

Gorm Lai

Gorm Lai

iGGi PG Researcher

Creative Computing, Game AI, Design & Development

Océane Lissillour

Océane Lissillour

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Dr Debbie Maxwell

Dr Debbie Maxwell

Supervisor

Applied Games, Player Research, Design & Development

Dr Ben Kirman

Dr Ben Kirman

Supervisor

Player Research, Creative Computing, Design & Development, Applied Games, Esports

Nicole Levermore

Nicole Levermore

Alumni Liaison

Design & Development, Immersive Technology, Accessibility, Player Research

George Long

George Long

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Game Data

Dr Mihail Morosan

Dr Mihail Morosan

iGGi Alum

Game AI, Design & Development, Player Research

iGGi >>> Publications <<< relevant to this Theme:

When 1+ 1 does not equal 2: Synergy in games

Joshua Kritz, Raluca Gaina

arXiv preprint arXiv:2502.10304

JSON-Bag: A generic game trajectory representation

D Nguyen, D Perez-Liebana, S Lucas

2025 IEEE Conference on Games (CoG), 1-8, 2025

Understanding how we make accessible games: Perspectives from the games industry and players with disabilities

J Kulik

University of York, 2025

Exploring player experience factors for designing persuasive recruitment games

J Cutting, RM Klassen, M Saiger, S Thompson-Lee, RJS Snell

Proceedings of the ACM on Human-Computer Interaction 9 (6), 637-667, 2025

Foundation Models as World Models: A Foundational Study in Text-Based GridWorlds

R Sasso, M Conserva, D Jeurissen, P Rauber

arXiv preprint arXiv:2509.15915, 2025

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, L Helsby, D Zendle

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Article No.: 1036, Pages 1 - 16

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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