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Creative Computing

How can AI tools enhance the creative process of (human) game creatives? 


Project areas include:

  • Procedural content of game content (art, level design, audio, etc.)

  • AI-assisted game-creation and playtesting

  • AI tools which allow non-experts to build games

iGGi >>> People <<< relevant to this Theme:

Dr Cristiana Pacheco

Dr Cristiana Pacheco

iGGi Alum

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Creative Computing

Younès Rabii

Younès Rabii

iGGi PG Researcher

Available for post-PhD position

Game AI, Creative Computing, Design & Development

Prof. Greg Slabaugh

Prof. Greg Slabaugh

Supervisor

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Applied Games, Creative Computing, Immersive Technology

Dr Florence Smith Nicholls

Dr Florence Smith Nicholls

iGGi Alum

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Game AI, Creative Computing, Design & Development, Game Data

Prof. Nick Pears

Prof. Nick Pears

Supervisor

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Game AI, Creative Computing

Dr Josh Reiss

Dr Josh Reiss

Supervisor

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Creative Computing, Game AI, Game Audio

Amy Smith

Amy Smith

iGGi PG Researcher

Available for post-PhD position

Creative Computing, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

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Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Prof. Matthew Purver

Prof. Matthew Purver

Supervisor

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Creative Computing, Game AI

Dr Søren Riis

Dr Søren Riis

Supervisor

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Game AI, Game Data, Creative Computing

Dr William Smith

Dr William Smith

Supervisor

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Creative Computing, Design & Development, Game AI, Player Research

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

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Player Research, Creative Computing

iGGi >>> Publications <<< relevant to this Theme:

RESP: Reference-guided Sequential Prompting for Visual Glitch Detection in Video Games

Y Yu, A Wiens, A Barahona-Ríos, B Wilkins, S Zadtootaghaj, N Barman, ...

arXiv preprint arXiv:2604.11082, 2026

Using Exploratory Agents to Evaluate Game Environments.

B Khaleque, M Cook, J Gow

EXAG/INT@ AIIDE, 2025

Exploring the Possibility Space of 1 Billion Spells

O Withington

Proceedings of the 20th International Conference on the Foundations of Digital Games, 2025

Procedural Sonification of Environmental Phenomena for Realistic Sound Design

D Menexopoulos

International Conference on Auditory Display (ICAD), 2025

Domestic Cultures of Plant Care: A Moss Terrarium Probe

N. Binyamini Ben-Meir, P.G.T. Healey, S. Deterding

Designing Interactive Systems Conference (DIS '25), 05-09 July 2025, Funchal, Portugal. ACM, New York, NY, USA 19 Pages

Co-Designing Fashion with AI: A Small-Data Approach to Generative Garment Design

Ina Hrešć, Terence Broad

Cultural Application, Creative Computing Institute, University of the Arts London

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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