< Back Dr Jon Hook University of York Supervisor Jon Hook is a Senior Lecturer (equivalent to an Associate Professor) in Interactive Media in the Department of Theatre, Film, Television and Interactive Media at the University of York. His research is situated in the field of Human-Computer Interaction (HCI) and explores the design and development of new interactive media content forms and tools to support their creation. This research combines his deep interest in new forms of interactive technology and media with empirical, theoretical and methodological perspectives, in the human-centred design of novel interfaces and interaction techniques for a broad range of artistic and everyday creative practices. His current research is focused on the design and development of new forms of responsive and immersive media content, with a particular interest in data-driven storytelling. He was recently the principal investigator of the EPSRC funded Perspective Media: Personalised Video Storytelling for Data Engagement project. He also a co-investigator of the InnovateUK WEAVR: Pioneering Fully Integrated Cross-Reality Spectator Experiences in Esports and Beyond immersive experiences demonstrator and the Digital Creativity Labs – a £4m EPSRC, AHRC and InnovateUK funded research centre exploring impact-driven research in the creative industries. He was also previously Co-I of the AHRC Within the walls of York Gaol: Memory, Place and the Immersive Museum the AHRC Digital Creativity for Regional Museums: Immersive Experiences Smart Commissioning Toolkit. He is especially interested in supervising students who’d like to do HCI research that involves making and evaluating new interactive media experiences. Some example topic areas that he might be the right supervisor for include, but aren’t limited to: Games to support broader data engagement and literacy Data-driven storytelling in, and about, games The intersection between games and interactive documentary film Responsive and interactive video storytelling in games The space where theatre and games converge Cultural heritage engagement using games Research themes: Game Design Games with a Purpose E-Sports Player Experience Email jonathan.hook@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Applied Games Esports Player Research - Previous Next

< Back Dr Yizhao Jin Queen Mary University of London iGGi Alum Currently a student at Queen Mary University of London (QMUL), I have delved deep into the realms of artificial intelligence and game design. With a passion for understanding the complexities behind real-time strategy (RTS) games and their dynamic, unpredictable nature, I have committed myself to contribute novel insights to this domain. Research: My primary research area is Hierarchical Reinforcement Learning (HRL) for Real-Time Strategy (RTS) games. RTS games, known for their intricate mechanics and vast decision spaces, present a formidable challenge for traditional AI approaches. By employing HRL, I aim to develop agents that can not only understand the multi-layered tactics and strategies of these games but also learn to adapt to ever-changing game scenarios efficiently. The main objectives of my research are: Better Generalization: To create agents that can seamlessly transition between different RTS games or various maps within the same game without extensive retraining. This involves understanding common strategic threads across multiple game domains. Efficient Training: RTS games are inherently time-consuming due to their vast decision spaces and prolonged gameplay. My research seeks ways to optimize the training process, ensuring that AI agents can learn faster and with fewer computational resources. Email acw596@qmul.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Supervisors: Prof. Greg Slabaugh Prof. Simon Lucas Themes Game AI Previous Next

< Back Dr Josh Reiss Queen Mary University of London Supervisor Josh Reiss investigates transformative technologies focused around audio production and sound design. He has published more than 200 scientific papers (including over 50 in premier journals and 5 best paper awards), and co-authored two books. His research has been featured in dozens of original articles and interviews on TV, radio and in the press. He is a Fellow and former Governor of the Audio Engineering Society. He co-founded the highly successful spin-out company, LandR, and recently formed a second start-up, FXive. He maintains a popular blog, YouTube channel and twitter feed for scientific education and dissemination of research activities. Prof. Reiss has a strong interest in games research, especially procedural audio content generation. Procedural content generation supports creation of rich and varied games, maps, levels, characters and narrative elements. But sound design has not kept pace with such innovation. Often the visual aspects of every object in the scene may be procedurally rendered, yet sound designers still rely on huge libraries of pre-recorded samples. This approach is inflexible, limited and uncreative. An alternative is procedural audio, where sounds are created in real-time using software algorithms. But many procedural audio techniques are low quality, computational, or tailored only to a narrow class of sounds. Machine learning from the sample libraries, to select, optimise and improve the procedural models, could be the key to transforming the industry and creating procedural auditory worlds. He welcomes the opportunity to supervise students interested in this or related topics. Research themes: Procedural Content Generation Game Audio and Music Game AI Game Design Computational Creativity Player Experience Email joshua.reiss@qmul.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Creative Computing Game AI Game Audio - Previous Next

< Back George Long Queen Mary University of London iGGi PG Researcher Available for placement George is an iGGi PhD student interested in AI assisted game design, specifically the process of game balancing. After graduating with a BSc in Computer Science at the University of Essex, he joined iGGi in 2021. His research focuses on how AI can be used to balance games, in particular games with asymmetric elements. He has most recently been working on using agentic Large Language Models to theorycraft optimal strategies in games. A description of George's research: "My research focuses on balancing games through identifying overpowered or unfair rules, which can then be accounted for: My previous work identified how we can estimate unit point costs in miniature wargames. These wargames are played by forming armies comprised of units, the sum of each unit's point costs must be within the total army budget. Therefore it is crucial that these point costs accurately represent how useful the unit is in combat. We used Linear Regression and Linear Programming to estimate these point costs and improve the balance of an example game. Currently, I am investigating how we can use Large Language Models to theorycraft optimal strategies in games.I used an agentic approach where an agent comes up with an initial theory, tests in out in games, and uses the results of the game to create an iterative feedback loop to improve the strategy." Email g.e.m.long@qmul.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Supervisor(s): Dr Diego Pérez-Liébana Featured Publication(s): PyTAG: Challenges and Opportunities for Reinforcement Learning in Tabletop Games Themes Design & Development Game AI Game Data - Previous Next

< Back Dr Nick Ballou Queen Mary University of London iGGi Alum Hi there! I’m a psychology and human-computer interaction researcher interested in two main topics: how games affect wellbeing, and how we can reform the research ecosystem to be more trustworthy and efficient (aka “open science” or “metascience”). I’m originally from the US, and have bachelor and master’s degrees in linguistics, a topic that prepared me well for social science research, but whose use is relegated to excitedly sharing language fun facts at this point. In my free time, I play tennis, cook and bake, read—and of course play games (mostly deckbuilders, roguelikes, and AAA RPGs). A description of Nick's research: Psychological need frustration—experiences of feeling controlled and coerced, failure and self-doubt, or loneliness and exclusion—is a promising framework for understanding how players engage with video games. Grounded in self-determination theory, one of the most robust psychological theories, need frustration might help explain how and why players (dis)engage with a game and how gameplay impacts well-being. To realize this aim, however, we’re missing key building blocks: 1) a better grasp on when and why need-frustrating situations arise during play; 2) a questionnaire that can assess how much need frustration people experience in games quantitatively; and 3) studies that combine data on need frustration with carefully tracked behavioral data over time, rather than relying on simple self-reports like “how much time did you spend playing video games last week?” My thesis attempts to address all of these one step at a time and is underpinned by a strong emphasis on open and transparent methods. Results so far are promising—contact me to hear more! Email nick@nickballou.com Website LinkedIn Mastodon BlueSky GitHub Other Link Supervisors: Prof. Sebastian Deterding Dr David Zendle Dr Laurissa Tokarchuk Featured Publication(s): "I just wanted to get it over and done with": a grounded theory of psychological need frustration in video games 01 01V A manifesto for more productive psychological games research All BANG, little buck: Need-related experiences are weakly linked with behavior in the video game domain Awareness and Use of Open Research Practices: An International Survey of Researchers Across Disciplines Building collaborative digital behavioural science: A cross-sector agenda from video games research Commentary: Prediction of problem gambling by demographics, gaming behavior and psychological correlates among gacha gamers: A cross-sectional online survey in Chinese young adults From Breakups to Lethargy: Player Accounts of Third Variables Affecting Video Game Playtime and Wellbeing Fundamental Flaws in the Design and Reporting of Chew and Neo (2024) Ill Health and Grief Fuel Gaming, while Lethargy Slows It: Playtime-Wellbeing Confounds from the Player Perspective Open Play: A longitudinal dataset of multi-platform video game digital trace data and psychological measures Perceived value of video games, but not hours played, predicts mental well-being in casual adult Nintendo players Psychological wellbeing, sleep, and video gaming: Analyses of comprehensive digital traces stage 1 programmatic registered report Self-determination theory in HCI: advancing the field Reliving 10 years old: Descriptive Insights into Retro Gaming UKRN Local Network Lead Guidebook Claims for no evidence also need evidence From social media to artificial intelligence: improving research on digital harms in youth The Basic Needs in Games (BANG) Model of Video Game Play and Mental Health (PhD thesis) The Basic Needs in Games (BANG) Model of Video Games and Mental Health: Untangling the Positive and Negative Effects of Games with Better Science The Relationship Between Lockdowns and Video Game Playtime: Multilevel Time-Series Analysis Using Massive-Scale Data Telemetry Affective Uplift During Video Game Play: A Naturalistic Case Study No evidence that Chinese playtime mandates reduced heavy gaming in one segment of the video games industry A manifesto for more productive psychological games research Four grand challenges for video game effects scholars: How digital trace data can improve the way we study games Perceived value of video games, but not hours played, predicts mental well-being in adult Nintendo players Development of the Brief Open Research Survey (BORS) to measure awareness and uptake of Open Research practices The Basic Needs in Games Scale (BANGS): A new tool for investigating positive and negative video game experiences How does Juicy Game Feedback Motivate? Testing Curiosity, Competence, and Effectance Registered Report Evidence Suggests No Relationship Between Objectively Tracked Video Game Playtime and Well-Being Over 3 Months Themes Game Data Player Research Previous Next

< Back Dr Patrik Huber University of York Supervisor Patrik Huber is a researcher, developer and entrepreneur, working on 3D face reconstruction and face analysis in images and videos using 3D face models. He is a Lecturer (Assistant Professor) in Computer Vision in the Department of Computer Science of the University of York, UK, and he’s the Founder of 4dface.io, a small start-up specialising in 3D face models and realistic 3D face avatars for professional applications. His research is focused on computer vision, in particular, he is interested in the question of how to robustly obtain a metrically accurate, pose-invariant 3D representation of a face from 2D images and videos. He is interested in face tracking, 3D face modelling, analysis and synthesis, metrically accurate 3D face shape reconstruction, inverse rendering, and combining deep learning with 3D face models. Patrik is particularly interested in supervising students with a strong background and interest in computer vision, machine learning, computer graphics, and modern C++/Python, on topics related to creating 3D face avatars of players for immersive playing and social experiences , and using face analytics for professional e-sports . Research themes: 3D face avatars for games AR/VR Serious games and social interaction Immersive 3D player experiences Game Analytics Games with a Purpose E-Sports Email patrik.huber@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Applied Games Esports Game Data Immersive Technology Player Research - Previous Next

< Back Dr Anna Bramwell-Dicks University of York Supervisor Anna Bramwell-Dicks has an interdisciplinary background which started in Electronics and Music Technology before taking a sideways move to the field of Human-Computer Interaction research. She likes to combine her underlying interest in sound and music with applied psychology and creativity. She is very interested in research involving multimodal interaction (e.g. using audio, haptics, smell and/or proprioception as well as visuals within interfaces) particularly where audio is used to affect user’s behaviour or experiences. She is also very interested in accessibility research and any research in the application area of mental health and mental illness. As a lecturer in Web Development and Interactive Media, based in TFTI, Anna is always interested in work that involves designing and evaluating novel and interesting user experiences, particularly where that leads to the option to create fun, engaging, accessible experiences. She likes to work across a range of application areas ranging from learning environments to e-commerce to escape rooms and cultural exhibits! Anna is keen to work with students who want to design and develop gamified systems to support people with disabilities, physical or mental illness. Or, those who are also interested in multimodal experiences. Research themes: Accessibility Multimodal and multisensory systems Research methods Email anna.bramwell-dicks@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Accessibility Applied Games Design & Development Game Audio Player Research - Previous Next

< Back Dr Ozan Vardal University of York iGGi Alum Ozan studied undergraduate psychology at the University of Groningen, and holds a master's degree in Performance Psychology from the University of Edinburgh, where he wrote theses on the dynamics of psychological momentum in sport competition and the decision-making of expert applied psychologists respectively. He has long been fascinated with the psychological mechanisms underpinning complex skills, owing to his own background as a classically trained musician and his previous work as a performance psychology consultant with competitive athletes. His primary research interests involve the behavioural and neural factors surrounding human learning and skilled performance. A description of Ozan's research: Ozan views games as behaviourally rich environments for the study of complex skills and human learning. The competitive and immersive nature of games encourages millions of players to develop profound skill over hours, days, and even years of practice. Ozan’s work takes advantage of large data repositories generated by such players to study how different patterns of practice result in differences in learning outcomes. He also uses experimental methods in his work, and is currently using neuroimaging methods (MEG) and modelling techniques to identify how shifts between different behavioural and neural states affect performance as people play Tetris. By using games as a vehicle to study psychology, Ozan aims to develop scalable solutions to studying human learning. He hopes for a future where the science of learning is sufficiently advanced, such that (artificial) trainers can recommend optimised practice schedules for motivated learners, in any performance domain. Please note: Updating of profile text in progress Email ov525@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Featured Publication(s): Mind the gap: Distributed practice enhances performance in a MOBA game Themes Design & Development Esports Game Data - Previous Next

< Back Emily Marriott University of Essex iGGi Alum Automated Story Generation for Games Emily is researching automated story generation for video games, focusing on the use of Planning for real-time, dynamic generation. Ideally, the stories created will reflect choices made by the player during gameplay and will update continually throughout gameplay. The aim of this research is to create a system that could be easily utilised in the development of more adaptive games. This could improve player enjoyment, increase re-playability, and allow for the inclusion or exclusion of content that may only appeal to niche audiences. Emily’s current focus is on investigating story structures and pacing to create a template for generating good stories specifically for games that are consistent, well-structured and interesting. This involves studying the pacing requirements in existing games to establish what these are and how they differ the requirements for film and TV. The system will ideally be integrated with existing game-development tools and provide an easy-to-use interface to make the creation of adaptive games easier and quicker. The eventual goal is a full story-generation system would support both the creation of quests that emerge from story requirements and a game world that fits the environment required for the story. Emily graduated from Glyndŵr University with a BSc in Computer Games Development before completing an MSc in Computer Science at Oxford Brookes University. The substance of the MSc dissertation involved generating dungeon levels and quests using grammars based on the play style the player appeared to favour. Emily enjoys playing both tabletop and computer roleplaying games, especially ones in which player actions can have a dramatic effect on the game’s progression. Please note: Updating of profile text in progress Email Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Player Research - Previous Next

< Back Dr Joe Cutting University of York iGGi Alum + Supervisor Dr Joe Cutting is a Lecturer in Human-Computer Interaction in the Department of Computer Science at the University of York, UK. He has a BSc in Computer Science and an MSc in Cognitive Science from the University of Birmingham and completed an IGGI PhD at the University of York in 2019. Much of his research is in the area of the effects of playing video games on outcomes such as learning, cognitive abilities, wellbeing and behaviour change. This includes new psychological theories of how learning happens in video games and how game play can affect mental health, as well as studies on how game play can prevent cognitive decline in older people. He is also creating applied games to address current issues in education such as student wellbeing and teacher recruitment. Before becoming an academic, Joe enjoyed a varied career which included working as an interactive producer for the London Science Museum and founding his own digital startup company in the area of applied games. Email joe.cutting@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Supervisor(s): Prof. Paul Cairns Featured Publication(s): 01 01V Difficulty-skill balance does not affect engagement and enjoyment: a pre-registered study using artificial intelligence-controlled difficulty Higher working memory capacity and distraction-resistance associated with strategy (not action) game playing in younger adults, but puzzle game playing in older adults Objective difficulty-skill balance impacts perceived balance but not behaviour: A test of flow and self-determination theory predictions The task-attention theory of game learning: a theory and research agenda The Relationship Between Lockdowns and Video Game Playtime: Multilevel Time-Series Analysis Using Massive-Scale Data Telemetry Four grand challenges for video game effects scholars: How digital trace data can improve the way we study games Measuring the experience of playing self-paced games Measuring game experience using visual distractors Four dilemmas for video game effects scholars: How digital trace data can improve the way we study games The many faces of monetisation: Understanding the diversity and extremity of player spending in mobile games via massive-scale transactional analysis Busy doing nothing? What do players do in idle games? Understanding whether lockdowns lead to increases in the heaviness of gaming using massive-scale data telemetry: An analysis of 251 billion hours of playtime Themes Applied Games Design & Development Player Research - Previous Next

< Back Erin Robinson University of York iGGi PG Researcher Erin Robinson is a multimedia artist, experimental musician and PhD Researcher from London. Her work primarily involves the design of interactive installations, where she takes a participatory approach to evolving visual-scapes, but also takes form in fixed media, sound art, free improvisation, live visuals and immersive experiences. Her work critically engages with the concepts of posthumanism and postmodernism, exploring notions of authenticity and existence in the digital anthropocene by blurring lines between organic and non-organic entities, reality and virtuality, self and otherness. She is a founding member of SubPhonics, an experimental music and sound art collective based in London. Recent works include ‘Flora_Synthetica’, shown at Peckham Digital 2024, and ‘Pluriversal Perspectives: Moss’, shown at the South London Botanical Institute and Conference for Designing Interactive Systems (Copenhagen) 2024. A description of Erin's research: "My research adopts a practice-based approach to exploring participant-contributed materials, a technique positioned at the intersection of participatory and new media arts. This interactive technique enables participants to contribute aesthetic and semiotic materials to new media artworks through open forms of interaction, including but not limited to, text input, drawing, and video feed. Although both participatory and new media artistic practices involve audience engagement, traditional interactive media often impose restrictive computational frameworks. In contrast, participatory practices, typically conducted in person, allow participants greater freedom, resulting in deeper engagement and more diverse, unexpected outcomes that reflect the audience's perspectives and behaviours. This research underscores the potential of digital artworks to provide more expansive and identity-reflecting experiences by incorporating participant-contributed materials. By using strengths of participatory practices, digital artworks can achieve a richer and more personalised form of interaction, and meaningful engagement with audiences." Email erin.robinson@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Supervisor(s): Prof. Sebastian Deterding Themes Design & Development Immersive Technology - Previous Next

< Back Prof. Alex Wade University of York Supervisor Alex Wade is a psychologist working in the field of human cognitive neuroscience. He uses a combination of structural and functional brain imaging, electrophysiology, psychophysics and big data analysis to ask how we see, solve problems and make decisions. His most recent work in the domain of video games focuses on what we can learn about global cognitive health and player personality from the analysis of large MOBA datasets in collaboration with Riot games (League of Legends). He is particularly interested in supervising students with a psychology or neuroscience background in the areas of: Using commercial video games to measure cognition and personality How the brain responds to solo- and group gameplay Can we use video games to monitor and modify real-world cognition, behaviour and mental health Research themes: Game Analytics Games with a Purpose Computational Creativity E-Sports Player Experience The neuroscience of gaming Email alex.wade@york.ac.uk Website LinkedIn Mastodon BlueSky GitHub Other Link Themes Applied Games Creative Computing Esports Game Data Player Research - Previous Next