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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr Sarah West

Dr Sarah West

Supervisor

Player Research, Accessibility, Design & Development

Dr Shanxin Yuan

Dr Shanxin Yuan

Supervisor

Creative Computing, Immersive Technology, Applied Games, Game AI, Player Research

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

Player Research, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

Game Data, Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

Design & Development, Player Research

iGGi >>> Publications <<< relevant to this Theme:

The changing face of desktop video game monetisation: An exploration of exposure to loot boxes, pay to win, and cosmetic microtransactions in the most-played Steam games of …

D Zendle, R Meyer, N Ballou

PloS one 15 (5), e0232780, 2020

Does it matter how well I know what you’re thinking? Opponent Modelling in an RTS game

J Goodman, S Lucas

2020 IEEE Congress on Evolutionary Computation (CEC), 1-8, 2020

DAX: Data-Driven Audience Experiences in Esports

A Kokkinakis, SP Demediuk, I Nölle, O Olarewaju, S Patra, J Robertson, P York, AP Chitayat, A Coates, D Slawson, P Hughes, N Hardie, B Kirman, JD Hook, A Drachen, M Ursu, FO Block

Proceedings of the 2020 ACM International Conference on Interactive Media Experiences, pp 94-105, 2020

WARDS: Modelling the Worth of Vision in MOBA's

AP Chitayat, A Kokkinakis, S Patra, S Demediuk, J Robertson, ...

Science and Information Conference, 63-81, 2020

The prevalence of loot boxes in mobile and desktop games

D Zendle, R Meyer, P Cairns, S Waters, N Ballou

Addiction 115 (9), 1768-1772, 2020

Rinascimento: using event-value functions for playing Splendor

I Bravi, SM Lucas

2020 IEEE Conference on Games (CoG), 283-290, 2020

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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