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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr William Smith

Dr William Smith

Supervisor

Creative Computing, Design & Development, Game AI, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Dr Joseph Walton-Rivers

Dr Joseph Walton-Rivers

iGGi Alum

Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

Design & Development, Player Research

Dr Evelyn Tan

Dr Evelyn Tan

iGGi Alum

Player Research, Esports

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

Player Research, Creative Computing

Dr Sarah West

Dr Sarah West

Supervisor

Player Research, Accessibility, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

Game Data, Player Research

Sunny Thaicharoen

Sunny Thaicharoen

iGGi PG Researcher

Player Research, Game Data, Esports

Prof. Alex Wade

Prof. Alex Wade

Supervisor

Player Research, Applied Games, Creative Computing, Game Data, Esports

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

Dice, Cards, Action! The Analysis, Play and Design of MultiplayerTabletop Board Games with Monte Carlo Tree Search

J Goodman

Queen Mary University of London, 2025

Seeding for Success: Skill and Stochasticity in Tabletop Games

J Goodman, D Perez-Liebana, S Lucas

IEEE Transactions on Games, 2025

Efficient solutions for an intriguing failure of llms: Long context window does not mean LLMs can analyze long sequences flawlessly

Peyman Hosseini, Ignacio Castro, Iacopo Ghinassi, Matthew Purver

31st International Conference on Computational Linguistics (COLING)

Fuzzy Linkography: Automatic Graphical Summarization of Creative Activity Traces

A Smith, BR Anderson, JT Otto, I Karth, Y Sun, JJY Chung, M Roemmele, ...

arXiv preprint arXiv:2502.04599

Applying machine learning to enhance esport broadcast narratives

A Pedrassoli Chitayat

University of York, 2025

Do Not Play With My Emotions. Design for Emotional Accessibility

F Foffano, PA Cairns

Companion Proceedings of the Annual Symposium on Computer-Human Interaction in Play (CHI PLAY Companion '25)

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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