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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr William Smith

Dr William Smith

Supervisor

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Creative Computing, Design & Development, Game AI, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

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Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Dr Joseph Walton-Rivers

Dr Joseph Walton-Rivers

iGGi Alum

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Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

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Design & Development, Player Research

Dr Evelyn Tan

Dr Evelyn Tan

iGGi Alum

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Player Research, Esports

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

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Player Research, Creative Computing

Dr Sarah West

Dr Sarah West

Supervisor

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Player Research, Accessibility, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

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Game Data, Player Research

Sunny Thaicharoen

Sunny Thaicharoen

iGGi PG Researcher

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Player Research, Game Data, Esports

Prof. Alex Wade

Prof. Alex Wade

Supervisor

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Player Research, Applied Games, Creative Computing, Game Data, Esports

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

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Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, L Helsby, D Zendle

CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems, Article No.: 1036, Pages 1 - 16

Commentary: Prediction of problem gambling by demographics, gaming behavior and psychological correlates among gacha gamers: A cross-sectional online survey in Chinese young adults

LY Xiao, N Ballou, C Eben

Frontiers in Psychiatry 16, 1576323, 2025

UKRN Local Network Lead Guidebook

UKR Network, SJ Westwood, DL Hird, N Ballou, M Belyk, C Bokhove, ...

OSF Preprints, 2025

CG-TTRL: Context-Guided Test-Time Reinforcement Learning for On-Device Large Language Models

P Hosseini, O Bohdal, T Ceritli, I Castro, M Purver, M Ozay, U Michieli

arXiv preprint arXiv:2511.06430, 2025

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, DI Zendle, L Helsby

Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

Open Play: A longitudinal dataset of multi-platform video game digital trace data and psychological measures

N Ballou, TA Földes, M Vuorre, T Hakman, K Magnusson, AK Przybylski

PsyArXiv. https://doi. org/10.31234/osf. io/nz96c_v1, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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