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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Emily Marriott

Emily Marriott

iGGi Alum

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Player Research

Dr Cade McCall

Dr Cade McCall

Supervisor

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Applied Games, Game Data, Player Research

Prakriti Nayak

Prakriti Nayak

iGGi PG Researcher

Available for placement

Applied Games, Accessibility, Player Research

Dr Michael Saiger

Dr Michael Saiger

iGGi Alum

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Applied Games, Design & Development, Player Research

Sarah Masters

Sarah Masters

iGGi PG Researcher

Available for post-PhD position

Applied Games, Design & Development, Player Research

Sahar Mirhadi

Sahar Mirhadi

iGGi PG Researcher

Available for post-PhD position

Player Research

Zoë O’Shea

Zoë O’Shea

iGGi PG Researcher

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Design & Development, Immersive Technology, Player Research

Lisa Sha Li

Lisa Sha Li

iGGi Alum

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Player Research

Dr Debbie Maxwell

Dr Debbie Maxwell

Supervisor

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Applied Games, Player Research, Design & Development

Dr Mihail Morosan

Dr Mihail Morosan

iGGi Alum

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Game AI, Design & Development, Player Research

Dr Elena Gordon-Petrovskaya

Dr Elena Gordon-Petrovskaya

iGGi Alum

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Player Research

Amy Smith

Amy Smith

iGGi PG Researcher

Available for post-PhD position

Creative Computing, Player Research

iGGi >>> Publications <<< relevant to this Theme:

Game Rules as Player Tools: Introspective Rulebook Method

D Balcı, J Stenros, O Sotamaa

ACM Games: Research and Practice 3 (2), 1-14, 2025

Scaling Analysis of Creative Activity Traces via Fuzzy Linkography

A Smith, BR Anderson, JT Otto, I Karth, Y Sun, JJY Chung, M Roemmele, ..

Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems

Perceived value of video games, but not hours played, predicts mental well-being in casual adult Nintendo players

N Ballou, M Vuorre, T Hakman, K Magnusson, AK Przybylski

Royal Society open science 12 (3), 241174, 2025

Exploring player experience factors for designing persuasive recruitment games

J Cutting, RM Klassen, M Saiger, S Thompson-Lee, RJS Snell

Proceedings of the ACM on Human-Computer Interaction 9 (6), 637-667, 2025

AI Séance: Recounts from designing artificial intelligence for transcendence, interpretive lenses and chance

H Schroeder, A Smith, Z Epstein

European Journal of Cultural Studies, 13675494251351223, 2025

Ill Health and Grief Fuel Gaming, while Lethargy Slows It: Playtime-Wellbeing Confounds from the Player Perspective

N Ballou, T Földesa, T Hakmana, AK Przybylskia

Open Science Framework, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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