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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Emily Marriott

Emily Marriott

iGGi Alum

Player Research

Dr Cade McCall

Dr Cade McCall

Supervisor

Applied Games, Game Data, Player Research

Prakriti Nayak

Prakriti Nayak

iGGi PG Researcher

Available for placement

Applied Games, Accessibility, Player Research

Dr Michael Saiger

Dr Michael Saiger

iGGi Alum

Applied Games, Design & Development, Player Research

Sarah Masters

Sarah Masters

iGGi PG Researcher

Available for post-PhD position

Applied Games, Design & Development, Player Research

Sahar Mirhadi

Sahar Mirhadi

iGGi PG Researcher

Available for post-PhD position

Player Research

Zoë O’Shea

Zoë O’Shea

iGGi PG Researcher

Design & Development, Immersive Technology, Player Research

Lisa Sha Li

Lisa Sha Li

iGGi Alum

Player Research

Dr Debbie Maxwell

Dr Debbie Maxwell

Supervisor

Applied Games, Player Research, Design & Development

Dr Mihail Morosan

Dr Mihail Morosan

iGGi Alum

Game AI, Design & Development, Player Research

Dr Elena Gordon-Petrovskaya

Dr Elena Gordon-Petrovskaya

iGGi Alum

Player Research

Amy Smith

Amy Smith

iGGi PG Researcher

Available for post-PhD position

Creative Computing, Player Research

iGGi >>> Publications <<< relevant to this Theme:

CG-TTRL: Context-Guided Test-Time Reinforcement Learning for On-Device Large Language Models

P Hosseini, O Bohdal, T Ceritli, I Castro, M Purver, M Ozay, U Michieli

arXiv preprint arXiv:2511.06430, 2025

"Leave our kids alone!": Exploring Concerns Reported by Parents in 1-star Reviews

L Winter, DI Zendle, L Helsby

Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

Open Play: A longitudinal dataset of multi-platform video game digital trace data and psychological measures

N Ballou, TA Földes, M Vuorre, T Hakman, K Magnusson, AK Przybylski

PsyArXiv. https://doi. org/10.31234/osf. io/nz96c_v1, 2025

Reliving 10 years old: Descriptive Insights into Retro Gaming

N Ballou, N Bowman, T Hakman, AK Przybylski

OSF, 2025

Digital innovations in teacher Recruitment: An experimental study

RM Klassen, H Wang, J Cutting, S Thompson-Lee, RJS Snell, BH See, ...

Computers & education, 105450, 2025

Psychological wellbeing, sleep, and video gaming: Analyses of comprehensive digital traces stage 1 programmatic registered report

N Ballou, TA Földes, T Hakman, M Vuorre, K Magnusson, AK Przybylski

PsyArXiv. https://doi. org/10.31234/osf. io/kvqdy_v1, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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