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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Karl Clarke

Karl Clarke

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Player Research

Prof. Simon Colton

Prof. Simon Colton

Supervisor

Game AI, Game Audio, Creative Computing, Accessibility, Player Research

Dr Joe Cutting

Dr Joe Cutting

iGGi Alum + Supervisor

Player Research, Applied Games, Design & Development

Rory Davidson

Rory Davidson

iGGi PG Researcher

Available for post-PhD position

Player Research, Applied Games, Design & Development

Dr Tara Collingwoode-Williams

Dr Tara Collingwoode-Williams

iGGi Alum

Player Research, Applied Games

Dan Cooke

Dan Cooke

iGGi PG Researcher

Available for post-PhD position

Esports, Game Data, Player Research

Tania Dales

Tania Dales

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Immersive Technology, Player Research

Callum Deery

Callum Deery

iGGi Alum

Design & Development, Player Research, Accessibility

Dr Tom Collins

Dr Tom Collins

Supervisor

Game AI, Game Audio, Game Data, Player Research, Esports

Dr Maximilian Croissant

Dr Maximilian Croissant

iGGi Alum

Player Research, Design & Development

Igor Dall'Avanzi

Igor Dall'Avanzi

iGGi Alum

Player Research, Game Audio

Dr Alena Denisova

Dr Alena Denisova

Supervisor

Applied Games, Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

Beyond the Spotlight: Co-Designing AI for Theatre Audience Communication

A Pedrassoli Chitayat, S Carter, BA Robertson, J Hook

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

Post-anthropocentric design lab (PADLab).

D Barrios-O'Neill, M Pauzner, O Kutok, O Stadnuk, N Binyamini Ben Meir, ...

Self-determination theory in HCI: advancing the field

Nick Ballou, Dorian Peters, Gabriela Villalobos-Zúñiga, Elisa D Mekler, Rafael A Calvo, Sebastian Deterding

Interacting with Computers 38 (3), 331-341, 2026

Awareness and Use of Open Research Practices: An International Survey of Researchers Across Disciplines

UI Leads, CR Pennington, E Norris, M Skubera, Y Ba, R Moffat, ...

Disability tax in gacha games: the social cost of hidden expenses.

C Deery, F Foffano

Abstract Proceedings of GachaCon 2026: Genshin Impact, 2026

Fundamental Flaws in the Design and Reporting of Chew and Neo (2024)

LY Xiao, N Ballou, C Eben

Trends in Psychology, 1-12, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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