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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Karl Clarke

Karl Clarke

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Player Research

Prof. Simon Colton

Prof. Simon Colton

Supervisor

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Game AI, Game Audio, Creative Computing, Accessibility, Player Research

Dr Joe Cutting

Dr Joe Cutting

iGGi Alum + Supervisor

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Player Research, Applied Games, Design & Development

Rory Davidson

Rory Davidson

iGGi PG Researcher

Available for post-PhD position

Player Research, Applied Games, Design & Development

Dr Tara Collingwoode-Williams

Dr Tara Collingwoode-Williams

iGGi Alum

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Player Research, Applied Games

Dan Cooke

Dan Cooke

iGGi PG Researcher

Available for post-PhD position

Esports, Game Data, Player Research

Tania Dales

Tania Dales

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Immersive Technology, Player Research

Callum Deery

Callum Deery

iGGi Alum

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Design & Development, Player Research, Accessibility

Dr Tom Collins

Dr Tom Collins

Supervisor

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Game AI, Game Audio, Game Data, Player Research, Esports

Dr Maximilian Croissant

Dr Maximilian Croissant

iGGi Alum

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Player Research, Design & Development

Igor Dall'Avanzi

Igor Dall'Avanzi

iGGi Alum

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Player Research, Game Audio

Dr Alena Denisova

Dr Alena Denisova

Supervisor

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Applied Games, Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

DuoMem: Towards Capable On-Device Memory Agents via Dual-Space Distillation

P Hosseini, O Bohdal, A Alajrami, A Maracani, I Castro, M Purver, M Ozay, ...

arXiv preprint arXiv:2606.29961, 2026

Breaking the Acoustic Barrier: An Applied Game for Supporting Spatial Audio in Mobile Extended Reality Experiences

AP CHITAYAT, J Williams, JD HOOK

ACM CHI PLAY 2026, 2026

POD/Post-anthropocentric design: World Oceans Day 2022

D Barrios-O'Neill, C Jarvis, N Binyamini Ben Meir, C Ramirez-Figueroa

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The basic needs in games model of video game play and mental health

N Ballou, S Deterding

Interacting with Computers 38 (3), 469-486, 2026

Tracing Creativity: A Design Space For Creative Activity Traces in HCI

N Hammad, DCE Lin, A Smith, M Kreminski, E Harpstead, J Hammer

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems …, 2026

Tired and Wired: Sleep Deprivation Prevents Affective Renormalisation During Exposure to Ambiguous Threat

E Sullivan, C McCall, M Croissant, LM Henderson, G Schofield, S Cairney

Sleep Medicine 138, 107678, 2026

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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