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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr Sarah West

Dr Sarah West

Supervisor

Player Research, Accessibility, Design & Development

Dr Shanxin Yuan

Dr Shanxin Yuan

Supervisor

Creative Computing, Immersive Technology, Applied Games, Game AI, Player Research

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

Player Research, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

Game Data, Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

Design & Development, Player Research

iGGi >>> Publications <<< relevant to this Theme:

The @artbhot Text-To-Image Twitter Bot.

A Smith, S Colton

13th International Conference on Computational Creativity, ICCC’22, Proceedings, p. 175-179

What Factors Do Players Perceive as Methods of Retention in Battle Royale Games?

MJ Saiger, BDA Khaleque

Press Start 8 (2), 66-87, 2022

Do People Use Games to Compensate for Psychological Needs During Crises? A Mixed-Methods Study of Gaming During COVID-19 Lockdowns

N Ballou, S Deterding, I Iacovides, L Helsby

CHI Conference on Human Factors in Computing Systems, 1-15, 2022

Investing in AI for social good: an analysis of European national strategies

F Foffano, T Scantamburlo, A Cortés

AI & society, 1-22, 2022

On the Behavioural Profiling of Gamblers Using Cryptocurrency Transaction Data

OJ Scholten

University of York, 2022

The lived experience of Internet Gaming Disorder: core symptoms, antecedents and consequences as based on a qualitative analysis of Reddit posts.

E Petrovskaya

PsyArXiv, 2022

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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