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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr William Smith

Dr William Smith

Supervisor

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Creative Computing, Design & Development, Game AI, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

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Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Dr Joseph Walton-Rivers

Dr Joseph Walton-Rivers

iGGi Alum

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Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

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Design & Development, Player Research

Dr Evelyn Tan

Dr Evelyn Tan

iGGi Alum

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Player Research, Esports

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

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Player Research, Creative Computing

Dr Sarah West

Dr Sarah West

Supervisor

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Player Research, Accessibility, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

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Game Data, Player Research

Sunny Thaicharoen

Sunny Thaicharoen

iGGi PG Researcher

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Player Research, Game Data, Esports

Prof. Alex Wade

Prof. Alex Wade

Supervisor

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Player Research, Applied Games, Creative Computing, Game Data, Esports

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

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Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

Efficient solutions for an intriguing failure of llms: Long context window does not mean LLMs can analyze long sequences flawlessly

Peyman Hosseini, Ignacio Castro, Iacopo Ghinassi, Matthew Purver

31st International Conference on Computational Linguistics (COLING)

Fuzzy Linkography: Automatic Graphical Summarization of Creative Activity Traces

A Smith, BR Anderson, JT Otto, I Karth, Y Sun, JJY Chung, M Roemmele, ...

arXiv preprint arXiv:2502.04599

Applying machine learning to enhance esport broadcast narratives

A Pedrassoli Chitayat

University of York, 2025

Do Not Play With My Emotions. Design for Emotional Accessibility

F Foffano, PA Cairns

Companion Proceedings of the Annual Symposium on Computer-Human Interaction in Play (CHI PLAY Companion '25)

Using Virtual Reality to Investigate the Influence of Sleep Deprivation on In-the-Moment Arousal During Exposure to Prolonged Threats

E Sullivan, C McCall, LM Henderson, M Croissant, G Schofield, S Cairney

JOURNAL OF SLEEP RESEARCH 33, 2024

GeoPos: A Minimal Positional Encoding for Enhanced Fine-Grained Details in Image Synthesis Using Convolutional Neural Networks

M Hosseini, P Hosseini

arXiv preprint arXiv:2401.01951, 2024

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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