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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr William Smith

Dr William Smith

Supervisor

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Creative Computing, Design & Development, Game AI, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

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Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Dr Joseph Walton-Rivers

Dr Joseph Walton-Rivers

iGGi Alum

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Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

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Design & Development, Player Research

Dr Evelyn Tan

Dr Evelyn Tan

iGGi Alum

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Player Research, Esports

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

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Player Research, Creative Computing

Dr Sarah West

Dr Sarah West

Supervisor

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Player Research, Accessibility, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

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Game Data, Player Research

Sunny Thaicharoen

Sunny Thaicharoen

iGGi PG Researcher

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Player Research, Game Data, Esports

Prof. Alex Wade

Prof. Alex Wade

Supervisor

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Player Research, Applied Games, Creative Computing, Game Data, Esports

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

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Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

Echo Suite of Software (Showcase Brochure)

Florian Oliver Block, Marian Ursu, Jonathan David Hook, Ben Kirman, Anders Drachen, Simon Peter Demediuk, Athanasios Kokkinakis, [...], Alan Pedrassoli Chitayat, ...

York, 2020

The hidden intricacy of loot box design: A granular description of random monetized reward features

N Ballou, C Gbadamosi, D Zendle

PsyArXiv, 2020

No Item Is an Island Entire of Itself: A Statistical Analysis of Individual Player Difference Questionnaires

N Hughes, P Cairns

OSF Preprints. June 2, 2020

The changing face of desktop video game monetisation: An exploration of exposure to loot boxes, pay to win, and cosmetic microtransactions in the most-played Steam games of …

D Zendle, R Meyer, N Ballou

PloS one 15 (5), e0232780, 2020

Does it matter how well I know what you’re thinking? Opponent Modelling in an RTS game

J Goodman, S Lucas

2020 IEEE Congress on Evolutionary Computation (CEC), 1-8, 2020

DAX: Data-Driven Audience Experiences in Esports

A Kokkinakis, SP Demediuk, I Nölle, O Olarewaju, S Patra, J Robertson, P York, AP Chitayat, A Coates, D Slawson, P Hughes, N Hardie, B Kirman, JD Hook, A Drachen, M Ursu, FO Block

Proceedings of the 2020 ACM International Conference on Interactive Media Experiences, pp 94-105, 2020

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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