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Player Research

How might we use and combine diverse methods to understand how people experience games, interact with and through them, and are affected by them? 


Project areas include:

  • Understanding and measuring player experience and motivation

  • Using tools from neuroscience and psychology to understand emotion in game players

  • Obtaining game player feedback without breaking immersion

iGGi >>> People <<< relevant to this Theme:

Dr William Smith

Dr William Smith

Supervisor

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Creative Computing, Design & Development, Game AI, Player Research

Dr Laurissa Tokarchuk

Dr Laurissa Tokarchuk

Supervisor

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Immersive Technology, Creative Computing, Player Research, Applied Games, Game AI

Dr Joseph Walton-Rivers

Dr Joseph Walton-Rivers

iGGi Alum

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Player Research

Lauren Winter

Lauren Winter

iGGi PG Researcher

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Design & Development, Player Research

Dr Evelyn Tan

Dr Evelyn Tan

iGGi Alum

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Player Research, Esports

Prof. Marian Ursu

Prof. Marian Ursu

Supervisor

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Player Research, Creative Computing

Dr Sarah West

Dr Sarah West

Supervisor

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Player Research, Accessibility, Design & Development

Dr David Zendle

Dr David Zendle

Supervisor

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Game Data, Player Research

Sunny Thaicharoen

Sunny Thaicharoen

iGGi PG Researcher

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Player Research, Game Data, Esports

Prof. Alex Wade

Prof. Alex Wade

Supervisor

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Player Research, Applied Games, Creative Computing, Game Data, Esports

Dr Matthew Whitby

Dr Matthew Whitby

iGGi Alum

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Player Research, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

Reliving 10 years old: Descriptive Insights into Retro Gaming

N Ballou, N Bowman, T Hakman, AK Przybylski

OSF, 2025

Digital innovations in teacher Recruitment: An experimental study

RM Klassen, H Wang, J Cutting, S Thompson-Lee, RJS Snell, BH See, ...

Computers & education, 105450, 2025

Examining the influence of target-distractor similarity on difficulty in a working memory game

M Frister, F McNab, M Croissant, P Cairns

Entertainment Computing, 101060, 2025

Psychological wellbeing, sleep, and video gaming: Analyses of comprehensive digital traces stage 1 programmatic registered report

N Ballou, TA Földes, T Hakman, M Vuorre, K Magnusson, AK Przybylski

PsyArXiv. https://doi. org/10.31234/osf. io/kvqdy_v1, 2025

Dice, Cards, Action! The Analysis, Play and Design of MultiplayerTabletop Board Games with Monte Carlo Tree Search

J Goodman

Queen Mary University of London, 2025

Seeding for Success: Skill and Stochasticity in Tabletop Games

J Goodman, D Perez-Liebana, S Lucas

IEEE Transactions on Games, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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