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Dr Jon Hook

University of York


Jon Hook is a Senior Lecturer (equivalent to an Associate Professor) in Interactive Media in the Department of Theatre, Film, Television and Interactive Media at the University of York. His research is situated in the field of Human-Computer Interaction (HCI) and explores the design and development of new interactive media content forms and tools to support their creation. This research combines his deep interest in new forms of interactive technology and media with empirical, theoretical and methodological perspectives, in the human-centred design of novel interfaces and interaction techniques for a broad range of artistic and everyday creative practices.

His current research is focused on the design and development of new forms of responsive and immersive media content, with a particular interest in data-driven storytelling. He was recently the principal investigator of the EPSRC funded Perspective Media: Personalised Video Storytelling for Data Engagement project. He also a co-investigator of the InnovateUK WEAVR: Pioneering Fully Integrated Cross-Reality Spectator Experiences in Esports and Beyond immersive experiences demonstrator and the Digital Creativity Labs – a £4m EPSRC, AHRC and InnovateUK funded research centre exploring impact-driven research in the creative industries. He was also previously Co-I of the AHRC Within the walls of York Gaol: Memory, Place and the Immersive Museum the AHRC Digital Creativity for Regional Museums: Immersive Experiences Smart Commissioning Toolkit.

He is especially interested in supervising students who’d like to do HCI research that involves making and evaluating new interactive media experiences. Some example topic areas that he might be the right supervisor for include, but aren’t limited to:

  • Games to support broader data engagement and literacy

  • Data-driven storytelling in, and about, games

  • The intersection between games and interactive documentary film

  • Responsive and interactive video storytelling in games

  • The space where theatre and games converge

  • Cultural heritage engagement using games

Research themes:

  • Game Design

  • Games with a Purpose

  • E-Sports

  • Player Experience


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