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Design & Development

How might we advance game-making with new design and development insights, methods, tools, and techniques? 


Project areas include:

  • Integrating the physical and the digital in games

  • Co-designing games with players who lack technical expertise

  • Designing and understanding the impact of persuasive games

iGGi >>> People <<< relevant to this Theme:

Doruk Balcı

Doruk Balcı

iGGi PG Researcher

Available for placement

Design & Development, Player Research

Toby Best

Toby Best

iGGi PG Researcher

Available for placement

Game AI, Design & Development, Player Research

Steph Carter

Steph Carter

iGGi PG Researcher

Available for placement

Applied Games, Design & Development, Player Research, Accessibility, Game Data

Dr Tom Cole

Dr Tom Cole

iGGi Alum + Supervisor

Game AI, Design & Development

Prof. Richard Bartle

Prof. Richard Bartle

Supervisor

Design & Development, Game AI, Player Research

Dr Anna Bramwell-Dicks

Dr Anna Bramwell-Dicks

Supervisor

Game Audio, Player Research, Design & Development, Applied Games, Accessibility

Dr Guifen Chen

Dr Guifen Chen

Supervisor

Creative Computing, Design & Development, Immersive Technology, Player Research

Dr Mike Cook

Dr Mike Cook

Supervisor

Game AI, Design & Development, Creative Computing

Nirit Binyamini Ben Meir

Nirit Binyamini Ben Meir

iGGi PG Researcher

Available for placement

Applied Games, Design & Development, Creative Computing

Dr Terence Broad

Dr Terence Broad

iGGi Alum

Creative Computing, Design & Development

Karl Clarke

Karl Clarke

iGGi PG Researcher

Available for placement

Design & Development, Immersive Technology, Player Research

Prof. Peter Cowling

Prof. Peter Cowling

Supervisor

Game AI, Applied Games, Design & Development

iGGi >>> Publications <<< relevant to this Theme:

POD/Post-anthropocentric design: World Oceans Day 2022

D Barrios-O'Neill, C Jarvis, N Binyamini Ben Meir, C Ramirez-Figueroa

Tired and Wired: Sleep Deprivation Prevents Affective Renormalisation During Exposure to Ambiguous Threat

E Sullivan, C McCall, M Croissant, LM Henderson, G Schofield, S Cairney

Sleep Medicine 138, 107678, 2026

Player Discretion is Advised: Designing for Rule-Changing Play

D BALCI, J Iacovides, B Kirman

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

Beyond the Spotlight: Co-Designing AI for Theatre Audience Communication

A Pedrassoli Chitayat, S Carter, BA Robertson, J Hook

Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

Post-anthropocentric design lab (PADLab).

D Barrios-O'Neill, M Pauzner, O Kutok, O Stadnuk, N Binyamini Ben Meir, ...

"SAM"-School Attachment Monitor for the Assessment of Attachment in Children aged 4-8

MJ Saiger, Y Aleid, H Minnis, A Vinciarelli, S Brewster

Proceedings of the 24th Interaction Design and Children, 752-756, 2025

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The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi) is a leading PhD research programme aimed at the Games and Creative Industries.

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