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Prof. David Beer

University of York

Professor Beer has been researching new and digital media since completing his PhD in 2006. This has included work on social media, mobile devices and algorithms. Over the last decade he has developed work exploring the social implications of data and metrics. His work has explored how automated decision making is impacting upon social connections and has looked at how the data that accumulates about us shaped the way individuals are understood and judged. He has recently conducted a study of the data analytics industry and produced a report into online targeting.

His research areas for supervision include:

  • The social power of algorithms

  • Data analytics

  • The power of data and metrics

  • Critical analyses of data visualization

  • The metricisation of everyday life

  • Social media and social media data

  • Online targeting

  • Data harvesting and inequality

Research themes:

  • Game AI

  • Game Analytics

  • Game Design

  • Games with a Purpose

  • Computational Creativity

  • Gaming data

  • Algorithms in gaming

  • Gamification and the social world




Prof. David Beer




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